Make a character
Start from nothing and build a face, hair and outfit.
High School Uniforms 
Princess Culture of Cuteness 
Chinese Beauty 
Belle Époque Costume Creator 
Cute Santa 
Fairytale Dancer 
Manga Creator World Of Fantasy Page Special 1 
Superheroes Dress Up Game 
Fairy of Secrets 
E-Girl Fashion Meiker 
Kawaii Chibi Avatar Maker Here you build instead of choose. A blank character, layered hair, faces, eyes and outfits, with enough options that two people will rarely end up with the same result.
Why they last
A story game ends when the outfit is done. A creator does not really end, because there is always one more thing to adjust. Doll creator games have the deepest ones, anime games work in one drawing style and character creator games go wider, with fantasy and game avatars.
Other moods
Dress to impress One outfit, one occasion, no wrong answers. Full glow up Skin, hair, nails and makeup, start to finish. The big day Brides, bridesmaids and the parties before them. Crushes and kisses Secret kisses, first dates and love scores. Royal treatment Ball gowns, coronations and school-hall politics. Something to cook Bake it, fry it, decorate it, serve it. Someone to look after Babies, puppies and patients who need you. School drama Crushes, rivals, prom and the ex who regrets it. Something cute Pastel, soft and deliberately sweet. A little spooky Vampires, ghouls and costumes, any month of the year. Make it yours Color, decorate and design something of your own.