Microsoft looks for Xbox love from the ladies

CNet - View Story

"Microsoft recently started recruiting women to throw Xbox soirees as part of a branding effort to get women to start playing the Xbox."

U.S. online gaming audience grew 27 percent in 2008

Venture Beat - View Story

"Market researcher comScore reported today that the U.S. audience for online gaming sites grew to 86 million visitors in December, compared with 67 million a year ago."

The virtual battle of the sexes

BBC - View Story

"Despite gaming being seen as a male activity, female players now make up about 40% of the gaming population."

Play N Trade Notices Trend with Female Gamers

The Wall Street Journal - View Story

"According to the Entertainment Software Association's 2008 report, over 40 percent of "gamers" are women, and today, women 18 years or older represent a significantly greater portion of the game-playing population (33 percent) than boys age 17 or younger (18 percent)."

Women video gamers: Not just solitaire

PC World - View Story

"The girls and women of gaming fight against mainstream stereotypes and out-and-out sexism. And they are slowly emerging as both some of the best gamers out there and as a multi-billion dollar sector of the gaming market."

The Inevitable Rise Of Web Gaming

Silicon Alley Insider - View Story

"...the predictable pattern is clear - web gaming will grow quickly, take market share, and drive a huge amount of value in the marketplace"

Electronic Arts : Women 'too big an audience to ignore

Gamespot - View Story

"Electronic Arts vice president of Europe Online, Sharon Knight, believes that if game developers and publishers were to ignore the female audience, it would be a <great waste>"

Industry reaches out to female players

Mercury News - View Story

"Some older girls, teens and young women are embracing games traditionally aimed at males. But the game industry is reaching out to girls more than ever"

Sony wants more girl game makers

SONY Press Release - View Story

"Torrie Dorrell, senior vice president of Global Sales and Marketing for SOE, challenged companies in the video game industry to each make a $10,000 donation toward the G.I.R.L. - Gamers In Real Life - scholarship, with the goal of creating multiple scholarships and more opportunities for women."

Survey finds women own more game consoles than men

Online Daily Media - View Story

"Of the more than 1,000 respondents to the Denizens of Digitivity survey, released last week, 44% of women said they own a gaming console such as a Wii, Xbox or PlayStation, compared with just 39% of men. "

Study says 40% of U.S, gamers are women

PLAY.tm - View Story

"A new survey in America called The 2008 Essential Facts About the Computer and Video Game Industry has revealed that women make up 40 percent of U.S. gamers."

Girls playing more games, says ESA

PLAY.tm - View Story

"The ESA report indicates that gaming girls spend on average 7.4 hours per week playing games. Casual games are popular, as are Sims-style social titles. Women reportedly make up 55% of the audience playing such games."

Female players reign supreme in casual online games

Melodia - View Story

"While the total female online gaming audience in August 2008 grew 27 percent versus last year to nearly 43 million visitors, the number of female gamers in the 12-24 and 55-64 age segments grew at a substantially faster rate, reports comScore in its 2008 study of online gaming audiences."

Parents playing video games with their children, says survey

The Canadain Press - View Story

"The survey found that 92 per cent of parents reported that their children were gamers. The number of adult men and women who were gamers in Canada was almost equal. The survey found that 51 per cent were men and 49 per cent were women."

Nintendo Courting Female Gamers at Fifth Annual Women's Conference

1UP - View Story

"Female-centric game offerings dominate event celebrating empowerment of women."

Survey: two-thirds of online gamers are female

Ars Technica - View Story

"While the majority of gamers (70 percent) are male, the balance shifts dramatically when limited to online gamers, which comprised more than half of the total. The study found that nearly two-thirds (62 percent) of online gamers were women."